In the Unbundled Attorney Mastermind podcast, we interview our provider attorneys and leading experts in the legal industry to identify best practices for fielding internet generated leads. We also discuss how to ethically and effectively offer unbundled legal services and other affordable options in your legal services practice.
16 SEPTEMBER 2017
The “Try It Before You Buy It” Enrollment Strategy: A Unique Sales Approach That Could Skyrocket Your Lead Conversion Rate
Episode 40: The “Try It Before You Buy It” Enrollment Strategy: A Unique Sales Approach That Could Skyrocket Your Lead Conversion Rate
After working with Unbundled Attorney as a solo practitioner for over a year, Anthony Saunders decided to take a break to close up his practice and start working with a local Salt Lake City, UT law firm as an associate. When Anthony started working with us again he implemented a new sales strategy that enables him to consistently convert an astounding 80% or more of his leads into paying clients. What is even more impressive is 90% of those clients end up retaining him for full representation. Today Anthony joins us on the show to share exactly how he has been able to accomplish such incredible numbers, including his unique “try it before you buy it” approach to enrolling his clients. He also offers over 20 different unbundled service options, and outlines what each of these options are and what he typically charges.
To read the complete transcript of this interview, click here
In this episode, you’ll learn:
- Why Anthony decided to open a solo practice immediately after graduating from law school
- How Unbundled Attorney’s lead generation service helped launch the growth of his practice
- Why Anthony started offering unbundled services to his clients, and how this has allowed him to fulfill on his desire to help people in a cost-effective manner
- His “try it before you buy it” sales approach, and why it has been so incredibly effective at converting his leads into paying clients
- The value of breaking each case into segments so you can focus on delivering services one segment at a time
- Why Anthony will not discuss providing full representation with any of his clients until after he has delivered an unbundled service for them
- A complete breakdown of 15+ unbundled services that he offers, including exact pricing for each option
- The benefits and importance of delivering unbundled services at a flat rate
- Why Anthony’s “try it before you buy it” approach makes it so much easier for clients to refer his services to their friends and family
- The payment options he offers to his clients when they are unable to pay the entire flat rate up front
- How to train new associates or contract lawyers to deliver unbundled services by narrowing their focus to the task at hand
- The value of drafting a timeline for each client’s case so they know exactly what needs to be done
- Why 90% of the clients that enroll for unbundled services transition to retaining him for full representation
- The different types of payment options he offers to his full representation clients
- And much more…
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For more information about Unbundled Attorney and how our Lead Generation services help grow your practice, visit: https://www.unbundledattorney.com
31 AUGUST 2017
Expand Your Practice into New Regions Using Contract Lawyers and a Virtual Client Enrollment, Intake, and Management System
After launching his practice early in 2017 in the Hudson Valley, NY, Alexander Keenan quickly expanded to serve the nearby metropolitan Albany, NY community despite the fact that he lives 2-3 hours away. After trying to manage the travel time involved, Alex decided to hire contract lawyers to serve his clients in those courts farthest from his office. The relationships he forged with his contract lawyers are so successful that Alex is now working on expanding his practice into the metro areas of Rochester, Syracuse, and Buffalo, NY. Today he joins us on the show to explain the process he uses to hire and train new contract lawyers, who are helping him to significantly expand the reach of his practice. He also discusses his “streamlined” virtual enrollment process utilizing technology that enables him to enroll and manage clients from literally anywhere in the world.
15 AUGUST 2017
Fundamentals of Closing the Deal: Sales Strategies That Help Solidify Relationships and Retain More Clients
New Jersey attorney Matt Rosen has the “sales gene.” Not just because his father was a successful corporate salesman, but because of his extensive background in sales and many years studying the art of building rapport with clients and closing the deal. Today Matt joins us on the show to discuss some of these core strategies, and how they have helped him consistently convert his leads into paying clients. We also discuss the many challenges of starting a new practice, investing in advertising with a limited budget, and how working the leads from Unbundled Attorney has helped him develop the knowledge and experience to overcome these barriers.
31 JULY 2017
Running a Leveraged Solo Practice from Home: Hiring Staff and Delegating Tasks, Adaptive Payment Options, and Enrolling Clients Over the Phone
Lisa Brown began working with Unbundled Attorney less than two years ago. During this time, she transitioned from handling 100% of her practice alone to hiring a team of trained and competent staff to support her. Today Lisa walks us through her procedure for successfully hiring and training new staff members, including what tasks you should delegate and which ones you should not. Lisa often works from home and she has developed systems that enable her to enroll the majority of her new leads over the phone, without the need for office appointments. She explains what these systems are, as well her unique approach to the first phone consultation with each lead.
18 JULY 2017
Experienced Social Worker Turned Practicing Attorney: Active Listening, Cultivating and Communicating Empathy, and Understanding the Lifetime Value of Each Client
Brian Picarello spent the first years of his professional life working as a social worker. After graduating law school in 2010 at the age of 38, Brian brings the years of experience working with clients in crisis situations to the practice of law. He explains how to become an effective active listener, including how to cultivate and communicate empathy with your clients. Brian has also been working with Unbundled Attorney since the day we launched in January of 2015, and has tracked his metrics and revenue from every lead he has received. He shares what his numbers are, and how understanding the long term, “lifetime” value of each client can inform your practice decisions and impact how you price your services.
03 JULY 2017
How to Compete in the DIY Internet Age: A Practical, Step-by-Step Guide to Delivering Unbundled Legal Services Efficiently and Profitably in Your Practice
There is no question that YouTube and the availability of “Do It Yourself” information online continues to have a significant impact on the legal profession. There are a lot more people nowadays who are handling their cases pro se, and this trend is likely to continue for years to come. Today, Brian Reidy joins us to talk about how attorneys can adapt to this shift in the marketplace by providing unbundled legal services. He provides examples of the types of unbundled options he offers, typical price points, as well as great advice on how to convey the value of these services to your clients. We also discuss ways to leverage technology and develop a “systems mindset” that builds a more efficient and cost-effective practice.
16 JUNE 2017
Automate and Streamline Your Practice: A Discussion of How Legal Technology is Transforming the Practice of Law with Michael Chasin, CEO of Lexicata
Michael Chasin joins us on the show to give an overview of Lexicata, an all-in-one CRM and client intake solution for lawyers, and how legal technology is impacting the practice of law. He outlines the primary features of Lexicata, and how lawyers are using them to streamline their intake and client conversion process. We announce Unbundled Attorney’s brand new integration with Lexicata, which enables lawyers to have our leads delivered directly into their Lexicata account in real-time. We also discuss how merging lead generation with powerful intake and practice management tools will help lawyers grow their practice tremendously, while enabling them to deliver services in a more efficient and cost effective manner.
03 JUNE 2017
Moving to a New City: How to Close Your Existing Practice and Start up a New One from Scratch, Tips for Hiring Staff, and the Benefits of Layaway Payments
Have you ever considered moving to another city, but haven’t because you are reluctant to start a new practice from scratch? Maybe you want to be closer to family, or live in your dream community, but the pull of existing clients and income makes it difficult to pull the trigger? Last year, Aaron Walsch, took a leap of faith and moved from Columbia, SC to Nashville, TN after building a successful practice for over a decade. Today, Aaron shows us how to wind down your existing practice and launch a new one in a different community. We also discuss the importance of hiring great staff, how lead generation helps you grow a new practice, and the value of offering a layaway payment option for your clients.
22 MAY 2017
How Cultivating a Deep Understanding of Your Clients’ Emotional, Cultural and Political Context Can Help You Deliver Exceptional Service and Build a More Profitable Practice
Originally from Cuba, Moises Kaba has been providing immigration, family law, and estate representation in southern Florida for over 30 years. Today, Moises joins us on the show to talk about the importance of cultivating an understanding of the cultural history and emotional fears of your clients. He explains how this empathy helps you become an exceptional communicator. This is one element of Moises’s three-part service philosophy which not only dictates how he relates to clients, but also determines the types of flexible payment options he offers. He breaks down the profitability of intelligently structured payment plans, and explains why so many attorneys not currently offering these options could be missing out on a tremendous amount of additional revenue.
06 MAY 2017
Starting a Brand New Law Firm After 18 Years of Practice: A Step-by-Step Walkthrough from Successful Launch to Expansion, Hiring Virtual Contract Lawyers, and Empathetic Pricing
After 18 years of practice, Maria Aguila decided to go back out on her own and start a new law firm. Today, Maria joins us on the show and walks us through the phases of growth and expansion she experienced during the successful launch of her new practice six months ago. She tells us why she hired a virtual assistant and virtual contract attorney to help build the new practice, and how she pays for their services. Maria also gives us a complete pricing breakdown and comparison between her full representation and Unbundled legal service options for immigration and family law. She explains the importance of cultivating empathy for the unique legal needs and special financial circumstances of your clients, and how that sensitivity will naturally give rise to implementation of flexible service options that meets clients’ needs affordably.
21 APRIL 2017
15 Years of Solo Practice in the Big Apple: Relating to an Ethnically Diverse Clientele, Tracking Key Metrics, and Effectively Leveraging Paralegals
David Zaslavsky has had his own solo family law practice in New York City for over 15 years. Today, he joins our show to share his insights about how he has learned to develop rapport and relate to people from a wide variety of ethnic backgrounds and personality types whom he encounters in NYC. David also shares his experiences from working with many lead generation companies through the years. He discusses how they compare to Unbundled Attorney, and he outlines some of the strategies he has found most successful. David talks about the high costs involved in running a practice in NYC, one of the most expensive business environments anywhere in the world. He also explains how he structures fees to ensure he provides affordable services for his clients, while still covering his high overhead.
09 APRIL 2017
Developing a Virtual Immigration Practice: Electronic Enrollments, Document Automation and Unbundled Immigration Services
After working as a public defender in Manhattan, NY and commuting for two hours each day, Vaneskha Wilson decided to move to Orlando with her family and start her own virtual immigration practice. Today she joins on the show to breakdown how she is able to enroll and deliver immigration services to the majority of her clients electronically, without having to meet them in person. This includes a walk-through of each step in the process from the initial call and enrollment, to how she leverages an online client portal and document automation technology to prepare and deliver the completed documents. Vaneskha also shares the unbundled and “pay-as-you-go” pricing options she offers, and the typical fees she charges for each service.
25 MARCH 2017
Strategies Developed from Fielding More Than 50 Leads a Week: Text Messaging, Layaway Payments, and Relating Well with Clients
Sean Lynch currently receives about 200 leads each month from Unbundled Attorney. Not only has he been receiving a high volume of leads since first starting back in September 2016, he converts over 40% of our leads into new paying clients. Today, Sean joins us on the show to share some of the strategies he has developed, as well as some creative payment options he offers that enable him to provide affordable services for so many of his leads. Sean explains when and how he offers “layaway” payments for clients who cannot afford his flexible up front retainer. He also shares some valuable lessons learned from his father that he uses to communicate effectively and relate well with clients.
12 MARCH 2017
Brian Winters’ experience while working for a big law firm included what he calls a “big retainer mentality.” Success there was measured by how large the initial retainer would be. After some convincing, Brian started offering more affordable services including unbundled “isolated task” work to his clients, and this change in his mentality and approach helped transform his practice. Today, Brian shares how he went about making this important change, the kinds of options he offers now, and how he talks about them with his clients. He also talks about his expansion into other parts of his state, and how he manages his mobile practice from the road.
25 FEBRUARY 2017
Deep Dive with Dave Aarons, CEO of Unbundled Attorney: How to Thrive in a Disrupted Legal Market and the Future of Unbundled Legal Services
In our previous episodes, Dave Aarons, CEO of Unbundled Attorney, interviews the guests on our show. Today, the tables are turned, and one of the previous guests from the podcast, Sou Bounlutay, interviews Dave, and gets to the bottom of what Unbundled Attorney is really all about. Dave talks about the major changes that have occurred in the legal industry over the past 30 years, and how attorneys can adapt their practice in order to grow and thrive in the new legal landscape. Dave also describes some of the underlying values of the attorneys he works with, and the unique way they relate to their clients, as well as his vision for the future of unbundled legal services.
13 FEBRUARY 2017
Estate Planning Strategies Learned from 36 Years of Practice: Pay-As-You-Go and Fixed Fees, Probate Advice, and the Importance of Cultivating Empathy for Grieving Clients
After over 36 years of legal practice, Robert Muehlenweg has developed a well-defined strategy that provides affordable and compassionate estate planning services for his clients. Today he joins us on the show to share some of the unique service options he has developed, including pay-as-you-go, fixed fees, full representation services, and how he prices these options. We talk about how he fields the estate leads we send him, including his approach to the initial consultation, and how it allows him to enroll many of his “new school” clients right over the phone. He also shares some of the emotional skills of estate planning and probate, and how important it is to relate to clients in an empathic and sensitive manner.
27 JANUARY 2017
How to Relocate a Law Practice to a New Region: Creating Relationships with Local Courts, Bartering with Clients, and Building an Efficient Firm
Before Charles Skinner became an attorney, he worked as a machinist for over 10 years. That experience taught him a lot about how to streamline processes and build an efficient business model. Today, Charles shares how he transferred this approach to his law practice by building systems that streamline workflows. We also explore how he was able to successfully relocate his law practice from El Paso to Dallas, TX. He examines some of the mistakes he made and shares valuable lessons learned along the way. He also talks about the alternative fee arrangements he has implemented with his clients, such as bartering his services for assets or property, as well as some strategies he has developed in his mediation practice.
13 JANUARY 2017
Andrew Burgess is 9 months out of law school and has already built a thriving and successful solo practice. This growth is largely fueled by a high volume of Unbundled Attorney leads, his effectiveness in fielding those leads, and the affordable unbundled options he offers his clients. Today, Andrew shares the strategies he has implemented to make contact with almost every lead he talks to, and he provides a specific, detailed analysis of the economics of unbundling. He makes a very strong case to attorneys that by offering unbundled options they can provide valuable services to lower income families and still make a ton of money in the process.
01 JANUARY 2017
Chronicling the Journey From a New Solo Practice to a Small Law Firm: Limited Appearances, Hiring Contract Lawyers, and Scaling Up a Practice
After many years working as a prosecuting attorney and then as a contract lawyer for a firm on the east coast, David Gross decided to start his own practice out of Vancouver, WA, in March of 2015. In this episode David chronicles his firm’s growth from solo practitioner and “wearing all the hats,” to the small firm he has now, along with the many challenges he has overcome along the way. He shares valuable insights on the best practices for offering limited appearances, including what pitfalls to avoid. He also gives some very practical advice on how to hire contract lawyers and scale from solo practitioner to a small law firm.
16 DECEMBER 2016
Building Blocks for Great Relationships with Clients, Mobile-Lawyering, and Strategies to Convert Estate Leads
Bill Fix didn’t become a lawyer straight out of college. Instead, he worked in sales and as an investment advisor before enrolling in law school. These experiences taught him valuable lessons that later influenced how he manages his practice. Today, Bill shares many of these valuable lessons, including how to relate well and communicate effectively with clients. We discuss mobile lawyering, how to build a law practice from home, and strategies he has developed to call and convert estate leads effectively.
05 DECEMBER 2016
Lessons from 50 years of Practicing Law: Empathetic Listening, Limited Scope, and the Disrupted Legal Market
Richard A. Shannon is an exceptional attorney with over 50 years of experience. After studying liberal arts and graduating from UT School of Law, he served as an Assistant Attorney General of Texas and Special Counsel to the Commissioner of Insurance, before starting his private practice in family law over 20 years ago. Today Richard joins us on the show to share his broad perspective on the changes that have occurred in the legal marketplace during the past 10-20 years. He explains ways that attorneys may need to adapt in order to continue to succeed. He also discusses practical strategies to improve how you serve your clients, including empathetic listening, limited scope representation, and the true meaning behind being a “counselor” at law.
18 NOVEMBER 2016
Starting a Solo Practice in Your Forties: Embracing Tech, Leveraging an Assistant, and Flexible Payment Plans
Kathy Orr has been practicing family law for over 15 years, and what makes her stand out from our other guests is that she took up the practice of law in her forties. After graduating magna cum laude, besting her younger classmates, she decided to start a solo practice right out of law school. Today, Kathy joins us and gives some practical tips for new lawyers. She also highlights the importance of having an assistant, and explains how her payment plans have helped increase monthly cash flow and serve more clients.
04 NOVEMBER 2016
Rhonda Telford Naidu has been an Unbundled provider attorney out of Oklahoma City, OK for about 3 months. During this time her client base has grown from 9 active clients to 51 which has required her to hire two new attorneys. She is also working on opening new offices that will allow her firm to expand to serve the entire state of Oklahoma. Today, she and her partner/office manager, Jayshree, walk us through how they have scaled their practice so quickly. They also give us a very convincing argument for why it makes both moral and financial sense for attorneys to offer payment plans for their clients.
21 OCTOBER 2016
How Offering “Pay-As-You-Go” Options Can Dramatically Increase the Number of Clients You Can Profitably Serve
Barbara Rogachevsky has been an Unbundled provider attorney out of Akron, Ohio, for over two-and-a-half years now. Today Barbara shares the types of unbundled and “pay-as-you-go” options she offers that can fit into the budget of almost any client she works with. She explains how she uses the script to determine her client’s legal needs, financial budget, and how to formulate a “plan” to help them accomplish their goals. She also shares a unique “risk-free” offer for her clients to meet with her for the initial consultation that allows them to feel comfortable taking the next step; while at the same time she screens out clients that don’t value her time.
08 OCTOBER 2016
Tera Lee is a long-time unbundled provider attorney based in San Bernardino, CA who has applied best practices and strategies he learned from his background in sales to calling leads. Today Tera joins our show to discuss the importance of embracing sales as a critical component of building a successful law practice, and how to develop systems to consistently improve your sales process over time. He also shares many of the effective sales tactics he has developed, including how to completely eliminate “no-shows” from your practice without having to charge a fee to secure an appointment.
23 SEPTEMBER 2016
Streamlining Your Enrollment Process: Electronic Payments, Online Client Intake, and Creative Unbundling
Obreziah Bullard is an unbundled provider attorney out of Atlanta, GA that converts about 75% of the leads she receives into paying clients. That’s an impressive conversion rate, but even more impressive is the fact that 98% of these converted leads retained her services over the phone, without ever meeting her in person. Today, she shares how she has used technology to develop a streamlined electronic enrollment process, and walks us through some very unique and creative unbundled options that have never been divulged on the show before.
09 SEPTEMBER 2016
Building a Law Practice from Home: Virtual Offices, Legal Tech, and Enrolling Clients Over the Phone
Zoe Garvin joins our show today and shares her journey from college graduate to opening her own solo practice, including resources that helped her make the transition. She has also been able to generate over $10,000 in revenue from Unbundled leads in her first two weeks. Her success is even more remarkable because one-third of her Unbundled clients enrolled over the phone, without ever meeting her in person, and she shares the exact process she follows to accomplish this.
30 AUGUST 2016
Immigration and Family Law Attorney, Austin Andenmatten, sole practitioner at the Law Offices of Austin Andenmatten, joins our show today and shares his success story after opening his practice just a couple years ago. Austin became certified as a Bar Advocate in 2014, graduating with honors from Suffolk University School of Law. After graduating law school, Austin served as a public defender prior to expanding his practice area and today he serves clients throughout the commonwealth of Massachusetts. He has achieved significant success and impressive conversion rates since he began using Unbundled leads to grow his practice. Today, Austin shares the methods he uses for converting those leads into paying clients and the marketing strategy he employs to great effect by using Unbundled Attorney leads.
13 AUGUST 2016
In this episode we interview provider attorney, Jacob Sapochnick, who shares how he built a huge following on social media, including over 130,000 fans on his Facebook page. He describes how leveraging legal tech platforms and cloud computing helped automate and streamline his practice. Jacob shares valuable insights on why it is critically important for firms to leverage legal technology in order to stay competitive.
29 JULY 2016
Mastering the Consultation: The Sales Strategy that Generated $250k from Unbundled Leads in a Single Year
In this episode we interview provider attorney, Matthew Beach, who built a thriving practice and generated over $250k in revenue last year from the Unbundled Attorney leads he received alone. Matt shares details of the process he uses to convert 50% of his leads into paying clients. Matt has an impressive strategy that completely eliminates no show appointments, and he explains how to leverage valuable time through the use of contracted attorneys.
15 JULY 2016
In this episode we interview provider attorney, Ardy Pirnia. Fueled by a high volume of Unbundled leads, Ardy has grown his solo practitioner law firm into a successful practice with 3 paralegals, 3 employees and tens of thousands in monthly revenue in six months. Ardy shares how he achieved his success through the use of internet leads, and explains the core strategies that have laid the foundation for the extraordinarily rapid growth of his firm.
01 JULY 2016
In this episode we interview provider attorney, Deborah Roffman, who provides her clients flat rate quotes for selected legal services in her practice. We discuss the reasons why she introduced flat rate price options and how it has changed her practice. Deborah explains why it works for the benefit of her clients, and shares tips and strategies for when and how to offer flat rates.
17 JUNE 2016
In this episode we interview provider attorney, Michele Bernard, who shows you how to bring a holistic philosophy into our practice as attorneys. Michele explains how this unique approach impacts the way she serves her client relationships. We also discuss the impact empowering attorneys nationwide to offer alternative resolution strategies and unbundled legal services can have on our communities and children.
04 JUNE 2016
In this episode we interview provider attorney, Robert Manson, who has received over a thousand leads and expanded his practice throughout the state of Minnesota. Robert shares the strategies and best practices which have enabled him to serve a high volume of clients, many of whom are 2 hours or further from his office.
20 MAY 2016
In this episode we interview provider attorney, Marsha Stiles. She has built a thriving practice that serves the three corners of Missouri. Marsha takes us through the process she has used to expand her practice throughout the state. We discuss creative ways she has developed to expand referrals and serve more clients, including offering unbundled legal services, in-home appointments, and other “outside the box” strategies.
06 MAY 2016
In this episode we interview provider attorney, Michael Greenstein. Michael walks us through the process he has developed using internet leads to help build his practice. He also reveals the secrets to the success he has had with unbundled legal services over many years including specifics on how to deliver these options to clients.
22 APRIL 2016
In this episode we interview provider attorney, Sou Bounlutay. Sou achieved a remarkable turnaround in results after making an important shift in understanding her role as an attorney and service provider for her clients.
13 APRIL 2016
In this episode we interview provider attorney Marcus Torigian. Marcus identifies the most important differences between immigration and family law, and he explains differences in strategy and process he uses to effectively service each type of lead.
12 APRIL 2016
In this episode provider attorney Les Sandoval explains how he consistently converts 50% of his leads by offering service options that are tailored to the needs of his clients.
06 APRIL 2016
In this episode we interview Birmingham, AL provider attorney Brad Latta. Learn from one of our veteran attorneys, as we explore the best practices for contacting leads, setting appointments, and the types of flexible payment options you can offer to make it easier for clients to purchase your services.