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How to Effectively Promote Your Legal Brand Online and Systematically Scale Your Practice

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Episode 51: How to Effectively Promote Your Legal Brand Online and Systematically Scale Your Practice

Jacob Sapochnick is a San Diego immigration attorney who has created a highly successful online legal brand. He has over 140,000 followers on Facebook, thousands of subscribers on YouTube, and receives invitations regularly to appear on national media. He has become an expert on how to position and promote your firm and its content on the internet effectively. Today, Jacob joins us to share exactly how he has built his massive following, and what he does day to day to curate content, and distribute it in a way that captures new clients. We also discuss how he effectively manages a high volume of new clients by leveraging his staff which includes 6 attorneys, 15 support staff, and cutting edge legal technology. He shares a number of ways you can systematically scale your practice, such as creating video training modules that show your team how to execute their tasks and processes efficiently.

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Click here to read a complete transcript of this interview

In this episode, you’ll learn:

  • Jacob’s experience running a successful podcast for years and his perspective on podcasting for lawyers
  • The unique and innovative marketing strategies he uses to differentiate his firm from the competition
  • The value of building a charitable component into your practice to have a positive impact on your community and capture public relations coverage for your firm
  • Some of the changes that have been made in immigration law since Donald Trump was elected and the ways Jacob’s firm has adapted their service options and how they serve their clients accordingly
  • The importance of developing a consistent content strategy so you can position yourself as an authority in your practice area
  • The most important online platforms that lawyers should focus on in 2018 to maximize the reach and exposure of your content
  • The most successful strategies Jacob is currently using to promote his firm on Facebook, Instagram and YouTube
  • How to re-purpose your videos into audio and text so they can be shared on your blog and social media channels
  • What Jacob does on a daily and weekly basis to create content and how he shares it through all of his marketing channels
  • How Jacob outsources much of the filming, writing, editing and posting of his content
  • The value of studying other successful law firms, as well as companies outside of the legal industry, in order to stay up to date on cutting edge marketing practices
  • The importance of creating systems and procedures for all the main tasks in your firm
  • A complete breakdown of the legal technology that Jacob has implemented to increase the efficiency of his practice
  • Why efficiency can be one of the greatest determining factors for the overall profitability of your firm
  • How to create written and video training modules that train your team on how to properly perform important tasks and processes
  • How Jacob leverages his time by hiring associate attorneys and support staff, freeing him up to travel and focus on other projects
  • And much more...

Resources Mentioned in This Episode

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