Podcast: Unbundled Attorney Mastermind

In the Unbundled Attorney Mastermind podcast, we interview our provider attorneys and leading experts in the legal industry to identify best practices for fielding internet generated leads. We also discuss how to ethically and effectively offer unbundled legal services and other affordable options in your legal services practice.



09 APRIL 2018

How to Build a Massive Legal Brand Online and Systematically Scale a High Volume Practice

Episode 51: How to Build a Massive Legal Brand Online and Systematically Scale a High Volume Practice

Jacob Sapochnick is a San Diego immigration attorney who has built a highly successful legal brand online. With over 140,000 followers on Facebook, thousands of subscribers on Youtube, and regular appearances in national media, Jacob is an expert on making sure his firm and content is everywhere. Today he joins us to share exactly what he has done to build such a massive following, as well as what he does on a day to day basis to consistently curate content, and how he distributes it online. We also discuss how he been able to handle the high volume of clients he receives by effectively leveraging the help of 6 attorneys, 15 support staff, and the most cutting edge legal technology tools. He also explains how to systematically scale your practice by creating video training modules that educate your team on how to execute your firm’s tasks and processes as efficiently as possible.

Click here watch the video version of this podcast interview on our YouTube Channel

Click here to read a complete transcript of this interview

In this episode, you’ll learn:

  • Jacob’s experience running a successful podcast for years and his perspective on podcasting for lawyers
  • The unique and innovative marketing strategies he has used to differentiate his firm from his competition
  • The value of building a charitable component into your practice in order to have a positive impact on your community and get public relations coverage for your firm
  • Some of the changes that have been made in immigration law since Donald Trump was elected and how Jacob’s firm has adapted their service options and the way they serve their clients accordingly
  • The importance of developing a consistent content strategy so you can position yourself as an authority in your practice area
  • The most important online platforms that lawyers should focus on in 2018 in order to maximize the reach and exposure of their content
  • The most successful strategies Jacob is currently using to promote his firm on Facebook, Instagram and Youtube
  • How to re-purpose your videos into audio and text so they can be shared on your blog and social media channels
  • What Jacob does on a daily and weekly basis to create content and how he shares it through the all of his marketing channels
  • How Jacob outsources much of the filming, writing, editing and posting of his content
  • The value of studying other successful law firms, as well as companies outside of the legal industry, in order to stay up to date on cutting edge marketing practices
  • The importance of creating systems and procedures for completing all the main tasks in your firm
  • A complete breakdown of all the legal technology that Jacob has implemented in order to increase the efficiency of his practice
  • Why efficiency can be one of the greatest determining factors of the overall profitability of your firm
  • How to create written and video training modules to train your team on how to properly perform each task and process
  • How Jacob leverages his time by hiring associate attorneys and support staff, freeing up his time to travel and focus on his other projects
  • And much more…

Resources Mentioned in This Episode

Unbundled Attorney YouTube Channel Jacob Sapochnick's YouTube Channel Jacob Sapochnick's Facebook Page Jacob Sapochnick's Instagram Account Call Rail Active Campaign PipeDrive MyCase Simple Citizen Sweet Process Hansei

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For more information about Unbundled Attorney and how our exclusive, unbundled leads can help grow your practice, visit: https://www.unbundledattorney.com